Autor/es
Fernando González Laxe
Ramón Núñez Gamallo
Sinopsis
This paper analyses the current situation of the world tuna market, which supplies the principal raw material used by the canned fish industry. The European tuna industry has several weaknesses such as its fragmented business structure or its enormous competition in the consumer markets. However, it should take advantage of the assets it does have, for example the high level of technology and know-how of its work force, and also the opportunities offered by the globalisation process in the supplying of raw materials.
